Expansion into Medical Marijuana Cannabis Breeding

How Grant Pharms is Changing Lives & The Medical Market

Grant's Tips
Owner and founder, Grant Wollert

Grant Pharms, a family-founded Medical Marijuana Center (MMC) located in Colorado Springs, has been providing comprehensive patient care in the medical marijuana industry since 2016. The wealth of superior product knowledge and patient education on clean, quality, medical cannabis allows people to live better lives. Owner and founder, Grant Wollert, has combined his passion for patient care with the science behind growing cannabis to expand his operation in ways that will help not only Colorado Springs but the entire medical market through medical marijuana cannabis breeding.

Inspired by the lack of new strains, not just in Colorado Springs but nationwide, Grant Pharms has engaged in the world of medical marijuana cannabis breeding to offer unique, new strains to our patients. In a market where few people are producing new “by the book” strains, Grant Wollert is looking to create something new, legal, and groundbreaking. The combined possibilities of selective breeding and advancement of patient care drive Wollert’s focus to cultivate unique, powerful medicines. The production of new medical strains from Grant Pharms will benefit other MMCs that desire wider access to specialized cannabis products as well as patients seeking a way to better treat their medical issues.

Realizing Grant Pharms is not the only MMC available, Wollert believes more patients should have access to improved medical strains regardless of whether they buy from him or not.

I want you to find what you need,” Wollert stated recently in an interview about his expansion into medical marijuana cannabis breeding. “I want to make that available to everyone, no matter where they are or whether they shop with us or not and, to that end, our breeding is going to have purpose. We will be breeding for traits, effects, smells, tastes etc. to specifically benefit the medical community.

Currently, Grant Pharms is no different than any other MMC dealing with a lack of new medical strains available in the community, resulting in limited patient treatment and a struggle to offer unique product variety. Increased regulations over the years now require MMCs to receive all their strains from another medical center or OPC that specifically grows registered medical products. Concern surrounding crop quality is one reason Wollert sees the limited availability of new strains from OPCs and breeders. The majority of grow operations are producing sinsemilla crops, or seedless crops, to preserve value and lower the risk of cross-pollination.

Medical marijuana cannabis breeding can be a perilous venture when you run the risk of losing your cannabinoid production, and therefore the medicinal quality, of your entire selection through one incident of crop pollination. While Wollert believes this is the reason most growers tend to avoid breeding as they focus on the creation of high-quality medicine, the result is a lack of new strains with the continued production of seedless plants.

Medical Marijuana GrowThis strain shortage and lack of new breeding ventures have led to industry complications and frustration for patients. To be unique in the medical cannabis market is problematic as multiple MMCs are providing the same strains, especially with the proliferation of availability in states like Colorado. To truly offer something exclusive to patients, the best option is to engage in legal medical marijuana cannabis breeding.

One serious consequence of MMCs striving for individuality in the current market where many shops offer the same strains has become the mislabeling of genetics. This attempt to stand out against competition ultimately harms the patients. An attempt to purchase a specific strain that has been wrongly identified means the effects, while similar, will not be the same and can greatly impact the management of the medical condition the patient is trying to treat. The struggle to offer a wide variety of products leads to individuals knowingly or unknowingly mislabeling strains just to generate diversity in the market, instead of engaging in medical marijuana cannabis breeding.

Wollert’s vision is to alleviate patient frustration, eliminate the mislabeling of genetic strains, and eradicate the lack of new products by creating medicines patients can benefit from and those that stores will be excited to carry.

As a breeder, growing the same 20–25 strains is great—it’s fun to have variety like that—but it’s really exciting to put down something new and see what comes of it. I think of a phenotype hunt where you put down at least 10–20 seeds and sift through to see which ones have the traits you desire. The excitement is like going on a treasure hunt or winning the lottery.

Wollert’s goal in such an extensive endeavor is to find something of value and cultivate traits patients are going to find useful. It can be an exciting and challenging time for breeders to enhance these traits as they specifically target a flavor profile or an effect. Ultimately that is where Wollert’s interest stems from—he is aware that while breeding can deteriorate the quality of an entire crop through one small accident, if successful, the payoff for both MMCs and patients can be revolutionary.

Grant Pharms’ ultimate goal for medical marijuana cannabis breeding is to create new strains that will target specific or chronic medical conditions. One example is the loss of bone density through osteoarthritis. Grant Pharms will be focusing on the creation of a strain with cannabinoids that can specifically influence or spur bone growth. With the focus on improved quality of life for patients, there are countless target cannabinoids that can be highlighted. Other examples are strains that can better manage cancer, nausea, or chronic pain.

Aside from the specific physical effects that Wollert is hoping to treat, he is also passionate about products that taste good. Selective breeding has already influenced a multitude of unique tastes and aromatic product profiles as cannabis is one of the most terpene-rich, diverse plants, but Grant believes he can go even further.

The final goal and focus for Grant Pharms’ medical marijuana cannabis breeding endeavors is to improve the effects and quality of certain strains that have lost their luster over the years. Wollert is hopeful he will be able to invigorate specific traits that are already so appreciated in certain strains, such as Sour Diesel or White Widow. Of this revitalization effort, Wollert says, “I see an opportunity there to be nostalgic and create something new.” With these specific achievements in mind and breeding already underway, Grant Pharms is preparing new strains to come up in the community for purchase.

Grant Pharms MMC GrowFor all first-generation plants that show promise Grant is going to continue selectively breeding them to hone desired dominant traits whether flavor, physical effect, plant structure, or resistance to bugs and mold. The varied genetic input Grant Pharms already has available in an established 25 or so strains, offers a wide realm of selective breeding possibilities.

As our new strains become available to the community, Wollert hopes to educate patients on the realistic timeline and long-term investment that goes into medical marijuana cannabis breeding. While everyone at Grant Pharms is thrilled with this operation and there are steady plans to continue, the creation of a completely new strain can take several years and is a lengthy endeavor. Wollert hopes to give insight to patients into the 3–4 months it takes to grow a plant and then the 2 or 3 plant life cycles (potentially years) necessary to produce an original strain. Our Blueberry and Taffie cross is a fitting example for the community of realistic breeding timelines. Grant Pharms will continue to refine this cross for another 2–3 rounds of breeding, as specific traits are enhanced, and only after that will it result in an original strain, as opposed to a mix of the parents.

The years-long timeline investment can be discouraging to some breeders, however, Wollert sees it as a necessity in the industry as MMCs are currently limiting patients with decreased availability of products. The reality is, some MMCs are bringing in illegally purchased seeds from non-registered growers. Aside from the illegality of creating new products this way, it can be frustrating and dangerous for patients to try to manage their medical issues with inconsistent products. The venture into medical marijuana cannabis breeding will allow Grant Pharms to positively impact the market by providing a safer and legal substitute to patients and MMCs.

Throughout the expansion, Grant Pharms will continue to prioritize patient care first. We are truly taking the long view about the investment required by this journey. It takes years to develop a groundbreaking new strain and to create something exceptional. With several rounds of medical marijuana cannabis breeding already underway, we hope to continue to have strains available that are innovative enough to move away from the current, overdone strains, while being medically relevant enough to change patients’ lives.

Without patients, no medical marijuana center is doing anything, so we need to be taking care of these people. It’s all about the patients.

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